Data Characterization

Data Without Context is Just Data. UQube Transforms Data into Valuable Information.

Companies have tons of data at their disposal.  And yet,  they are often unable to convert that data into valuable information that drives impact.  UQube makes it easy to characterize data so that you can more effectively manage your contact center operations. 

How often do you get data from multiple centers that have established different naming conventions for something that means the same thing?  This often applies to Program Names, Campaigns, Disposition Codes, IVR Service Names, etc.   From a common sense approach, Bad Credit and Bad Cred may be the same thing, but without tools to help map the meanings of data through simple characterization, otherwise valuable insight will be lost in mounds of data.   

Completing monthly vendor reviews or sharing insight with marketing on what the top 10 dispositions for a recently run promotion should be easy to generate.   But when data is hidden in weekly performance spreadsheets from multiple vendors and sites for multiple campaigns, completing even the simplest analytical tasks can be a nightmare. 

UQube's common sense approach to data characterization solves this problem.  Coupled with our proprietary Data Exchange Engine, UQube's data characterization ensures that companies drive the most value out of their data.  To learn more about data characterization Contact Us.