UQube Direct Response TV
Direct response television (DRTV) is proven to reach and convert prospects into customers. Leading Fortune 1,000 and entrepreneurs have fueled their growth using DRTV ads and consistently proven what an effective marketing and sales tool it can be.
Unfortunately, ensuring consistent performance results is no small task. Simply managing 800#s is a challenge. Should you use on vanity 800# or use a separate 800# for each campaign, creative, offer and media type? When you layer on top of that the countless permutations for delivering your commercials in 30 second and 60 second spots versus infomercials via syndication, local markets with cable delivery or national advertising on the major networks with different offers and creatives, tracking back results can be a nightmare. And measurement is the key to knowing what works and what does not so you can continually improve your results.
UQube helps to maximize your spend on DRTV, whether its short-form or infomercials, you can be confident in the insight you will gain from UQube. UQube seamlessly links call center and web response and sales results to the DRTV spots that drove them. We take the pain out of performance measurement of your DRTV ads so you can focus on executing your strategy and driving results.