Track Offline Marketing to Online Web Sales
Increase attributed sales to a marketing program by 30% to 40% by tracking offline marketing to online web sales.
As illustrated, measuring web sales driven by offline marketing requires associating a unique URL extension to each program, and setting up an interactive ad service, (which is most likely in place), to track page views, clicks, and orders. Web sales and response data is then automatically linked with other sales, and response data, and to the marketing plan to provide comprehensive insight into the performance of marketing programs, creative, offers, vendors, lists, and vehicles.
| Offline Marketing Programs |
Direct Mail
PromoTV
Bill Insert
Catalog Blow In
Circular
Coop
Coupon Book
Directory
Door Hanger
FSI
On Page
Outer Envelope |
Package Insert
Pay stub
RAL Insert
Receipt
Sampling Program
Shopper
SSI
Statement Insert
Take One
Ticket Jacket
TMC
Wrap |
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| Web Metrics by: |
Program |
Creative |
Offer |
Vendor |
DM List |
Vehicle |
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| Clicks |
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| Web Sales |
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| Cost Per Sale |
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| Response Rate |
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| Click-Through Rate |
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