Geographic View of Callers

Understanding where people are calling from and what they are doing and saying provides a tremendous advantage.   It allows a company to evaluate call trends, patterns, dispositions at a market level so that you can react to changes in competition, marketing performance, consumer sentiment and product performance all which may differ by market. 

Understanding market level data also enables you to provide strategic insight back to marketing and product teams in a timely fashion. Readily and continually providing insight regarding calls by market, sales by market, conversion by market, dispositions by market, service activity by market will give you the leg up over your competition.

Let Upper Quadrant do the Heavy Lifting

Converting your critical telesales operational data to a market level may sound simple, but allocating responses and sales across 40,000 zip codes and 210 DMAs does require some heavy data processing and allocation logic.

 

Using UQube™, our hosted technology platform, we have standardized and automated the consumption of the critical inbound, outbound, and customer service data, freeing your time to focus on interpreting results. By coupling the data consumption with pre-defined allocation logic and report outputs, you are able to obtain insight regarding your performance at a market level.  

 

Visualize Mountains of Data

Evaluating program performance row-by-row for 40,000 zip codes and 200 DMAs can be time consuming. With the right presentation the answers become apparent. By presenting performance analysis in a series of visual maps, charts and color coded matrices reports, we make it easy for you to understand exactly how to re-direct your marketing spend at the market level to get the maximum results.

To learn how to leverage contact center data to optimize marketing performance at a market level click here UQube GEO for Marketing.