About Us

Since 2001, Upper Quadrant has been dedicated to delivering performance measurement solutions that drive real results. Everything we do strives to achieve one common goal: create measurable impact for our customers

What we do.
We help companies of all sizes to effectively manage, visualize and measure the performance of offline and online demand generation activities by putting actionable information in the hands of decision makers.

How we do it.
UQube, a subscription-based web application, streamlines the logistics of delivering critical marketing information where and when it is needed regardless of source.  By consolidating all campaign management activities and data arising from internal, external and vendor-based sources, UQube gives marketing visibility into the success, cost and effectiveness of marketing campaigns, providing the insight needed to justify marketing budgets and improve decision-making.

Why we do it.
Money. Upper Quadrant has a true passion for results that create wealth for its clients and team members. It’s part of our culture and the basis for our name. All things positive and good happen in the Upper Quadrant. Helping companies to manage, visualize and measure performance, enables them to proactively manage their business, optimize spend, determine ROI and drive decisions that impact their bottom line driving them towards their target destination….the Upper Quadrant.

Why work with Upper Quadrant.
We make marketing and call center teams better.

	Increase Sales - place spend on proven media and call centers
	Save Money - reduce how much it costs to get a new customer
	Faster Decision - spread marketing and call center insight rapidly throughout the organization and external marketing teams and centers
	Get More out of your team - focus on strategy and execution, not report generation
	Measureable Impact - track every dollar and call from plan to revenue

 Why we're different.

• Focus - primary focus is performance measurement and visualization
• Performance measurement made easy - through UQube, a hosted web-based application with best practices built in.
• Product depth and breadth - plan, manage, measure and optimize all marketing campaigns (Direct, Interactive, Mass Media) and response channels  from one application
• Consolidated marketing data repository - capture, organize, and communicate stimulus and response data to all key players both internal and external to the organization (call centers, media buyers, creative agencies, DM houses, online networks, competitive intelligence)
• Technical Capabilities - in depth knowledge of UQube and supporting database, data warehouse, data integration and web technologies
• Dedication to Results - impact and results are why we are in business.  We have a passion for making a difference and helping our customers exceed their goals