Written by:Scott Rakestraw
5/11/2006 10:33 PM

"A catch-22 is at work. Advertisers won't get deep into VOD until Big Cable provides more metrics. And the cable companies are loath to divulge information about individual viewers for fear of violating privacy regulations that predate the Internet. "We want to generate additional revenue," says David Porter, director of new media business development at Cox Media, "but not at the cost of annoying our customers." - Business Week

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