Meet the Mighties
Follow the corporate drama of the Mighties as they navigate a corporate marketing culture that looks a lot like yours.
In an effort to deal with marketing and marketing intelligence perspectives, I have created The Mighties. Each mighty person represents a persona in an organization; personas I will use to expose different challenges and opportunities organizations face when dealing with new media, marketing and marketing intelligence.
Bottom line, I am really doing it to make blogging more interesting not just for me but for my readers.