The last few of months I have been heads down working with our development team and clients to develop UQube Geo™, a web-based application for allowing marketers to visualize performance for geo targeted media (ValPak, Advo, Money Mailer, etc) at the market level daily. One of our objectives is to eliminate ad-hoc analysis that takes week, empowering clients with actionable insight to impact every media buy.
Market level is the evolution of media optimization for insert and print media. Once you are settled on your mix of marketing channels (direct response/alt media, direct mail, tv, and online), media categories (inserts, FSIs, circular, etc), and programs (Advo, Money Mailer, ValPak, SmartSource, New Movers), the next logically step is to optimize the programs at the market level.